Dead Simple Way To Track Your Etsy Sales (and more)

If you're not already familiar with Metricly, let me introduce you. Metricly helps small businesses and startups create easy-to-use dashboards to track their key metrics and better understand their business.Metricly aggregates your metrics from all across the web in one place, then graphs that information in a format even I can understand....which is saying a lot.

Metricly will connect to your Etsy data and provide you with real time sales data, customer information, and much more giving you tools to improve your sales. They even send you a weekly email with updated metrics. When you connect your Etsy shop, several graphs are automatically prepoluated with data such as total sales, item sold, average sales price, favorites and feedback, sales by state, and my favorite - sales by new and repeat customers. Dead simple.

In addition to Etsy, Metricly will also connect to your Facebook, Twitter, Google Analytics and more. One of my favorite Twitter metrics is a graph that charts the reach of my retweets and mentions. I think it is so neat to see how many people are exposed to my name or one of my tweets.


Nowhere else will you find all of this data in one place in such an easy to use interface. In addition to the graphs and dashboards automatically generated when you connect a source, Metricly makes it easy to create your own custom graphs. With a glance, you can see for instance how your Twitter and Facebook compare and relate.


Another great feature of Metricly is that links to stories and articles that are related to your graphs are provided to you. An excellent learning resource.


I almost forgot to mention, Metricly is free. F-R-E-E. We all love free, right?
http://metricly.com/

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Make Your Email Signature Stand Out From The Crowd

How lengthy is your email signature? If you are like me, you don't want to leave anything out: your store address, website address, facebook, twitter, blog, etc....This is important information, right?

The end result is line after line of links. Let's be honest with ourselves, all these links look horrible.  Take a look at my old signature below. Who is going to take the time to pay any attention to this mess?

Lori Cohn

Charmed Design 1012

Shop: www.charmeddesign1012.etsy.com

          www.charmeddesign1012.artfire.com

Facebook: www.facebook.com/charmeddesign1012

Website: www.charmeddesign1012.com

Twitter: www.twitter.com/charmed1012

Now, take a look at my new signature:

Pretty awesome, right? I love my email signature now, courtesy of WiseStamp. WiseStamp is a program available on Chrome, Safari, and Firefox that allows you to custom design your email signature with a ton of different options. 

Custom design multiple signatures using different fonts, templates, logos, and more. You can easily add your social links and profiles with the clean, modern icons you see above. And they even have one for your Etsy shop!

WiseStamp has several email apps to enhance your email signature and bring it to life. For instance,  there is a Twitter app that shares your latest tweet, and a Stumbleupon app that shows recent pages you have stumbled and allows others to Stumble or follow you.  There are several other apps  which include sharing music, supporting the causes you care about, sharing your latest bookmark, and others with more to come.

Follow the link below to install WiseStamp. I would love to see what you do with your email signature! Send me an email at charmed1012@gmail.com to show it off!

http://www.wisestamp.com/

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Target Your Customers Using Facebook Insights

You know that little box on the left of your fanpage, below your information and above your friends, that says 'Insights'? And underneath it shows you information like your monthly active users, daily new likes, and more?

If you just nodded (and if you didn't, still read on) I have another question - Have you ever clicked 'See All'? If not, it is well worth taking a look at. The information Facebook gives you here can be invaluable.

Facebook breaks the data into two sections: Users and Interactions, on the left side of the page.

The User data includes Daily Likes and (ugh) Unlikes. Further down are demographics based on gender, age, country, city, and language. You can use this information to strategically create posts that appeal to your largest markets. See what I meant about invaluable?

The Interactions page shows you Daily Story Feedback which includes Daily comments, Daily Likes, and (ugh, again) Daily Unsubscribes.  It also lists your most current posts with the number of impressions and percentage of feedback.

Most of us interact on Facebook several times a week, daily, or even more frequently. This information truly gives us insight into those interactions and can truly impact how we communicate with those that are most interested in what we have to say. Have a look, do you know your target customers or does what you see surprise you?

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Silk Ribbon Bracelet Giveaway

Enter now through January 2nd for your chance to win this gorgeous silk ribbon wrap bracelet. Visit:
http://www.pinkdandychatter.com/2010/12/holiday-gift-guide-giveaway-silk-ribbon.html

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Shop For Your Facebook Friends On Etsy

Etsy has an amazing new way to shop! Now, under 'ways to shop' on the front page, there is an option for 'gift ideas.' The next screen prompts you to choose Facebook friends and then Etsy chooses items based on their likes.

I took this new feature for a test drive. My first choice of who to shop for was my cousin. Etsy made some really interesting choices based on her likes and it really did help me narrow down some gift choices. As an added bonus, I learned she likes Alice Cooper! Who knew?

This new tool is only live so far for a small percentage of users, but should be rolled out for everyone very soon.

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Google Analytics - What Are Your Peak Hours?

Do you know your peak hours? I didn't and I may be the only person NOT to know this, but I just learned how to find out what my peak hours are. Just in case I am not alone, I am sharing this golden nugget of information.

Access Google Analytics. On your Dashboard, on the top left,  go to Visitors ->Visitor Trending->Visits. Now look at the top right above the graph and below the dates. See a clock icon? Click and there you go - how many visits you have at every hour for whatever dates you have set. This is good stuff!

For the last month, 1:00PM has by far the most visits in my shop. My visits are fairly stable between 6:00AM-8:00PM besides that spike What is your best hour?

I would love to hear what your peak hours are, will you come back and report?

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Cool Tool: Favoritizer

As the holidays draw nearer and I begin my holiday shopping, I quickly become overwhelmed at the wonderful choices we have on Etsy for gifts for family and friends alike. I've been hearting with abandon, swelling my favorites list. Sound familiar? Don't fret, read on.

In the Etsy forums recently, I came across a post about a new Etsy tool - The Favoritizer. It was developed using the Etsy API by an Etsy buyer who also happens to be married to an Etsy seller. The  Favoritizer helps you organize your favorites. I tried it out and in minutes, my favorites were neatly arranged into different folders that I created.

All you have to do is import your favorites by clicking"Get My Favorites.' Within seconds, the screen is full of all of your favorites. Next, you create lists and drag and drop the photos into the folders you just created. It is that simple.

If you'd like more information that just the item photo, simply click the photo and up pops a balloon with the full item title, the seller name, a portion of the description, and the price.  Click the item title and you go directly to the listing.

If you have an item that has sold in your favorites and would like to remove it, simply click on it, you will see a red minus sign, click on it and the listing is gone.

What do you think? Will you use The Favoritizer? Try it and let me know what you think.

http://favoritizer.checklet.com/

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Where Are You?

Do you know etsyhacks.com? If you don't you should. They have some great tools to help you with your listings and more made to work on Firefox, and a few for Explorer. But of all the features of etsyhacks, my favorite by far is "where am I." 

"Where Am I" allows you to input your seller name and a search term and discover what page your listings show up on for that search term. For instance, when I input "silk ribbon bracelets" - And, by the way, If you haven't seen mine, you should check them out here, they are really pretty.- Sorry, I digress. If I input "silk ribbon bracelets" and my seller name, I find out I show up on page one! But, if I search "charm bracelets", I unfortunately find that I appear on page eight. You get the picture. It can be very useful when crafting item titles and tags

Try it, find out where you are today:
http://www.etsyhacks.com/where_am_i/

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