Etsy has an amazing new way to shop! Now, under 'ways to shop' on the front page, there is an option for 'gift ideas.' The next screen prompts you to choose Facebook friends and then Etsy chooses items based on their likes.
I took this new feature for a test drive. My first choice of who to shop for was my cousin. Etsy made some really interesting choices based on her likes and it really did help me narrow down some gift choices. As an added bonus, I learned she likes Alice Cooper! Who knew?
This new tool is only live so far for a small percentage of users, but should be rolled out for everyone very soon.