Monday, December 13, 2010

Target Your Customers Using Facebook Insights

You know that little box on the left of your fanpage, below your information and above your friends, that says 'Insights'? And underneath it shows you information like your monthly active users, daily new likes, and more?


If you just nodded (and if you didn't, still read on) I have another question - Have you ever clicked 'See All'? If not, it is well worth taking a look at. The information Facebook gives you here can be invaluable.

Facebook breaks the data into two sections: Users and Interactions, on the left side of the page.

The User data includes Daily Likes and (ugh) Unlikes. Further down are demographics based on gender, age, country, city, and language. You can use this information to strategically create posts that appeal to your largest markets. See what I meant about invaluable?

The Interactions page shows you Daily Story Feedback which includes Daily comments, Daily Likes, and (ugh, again) Daily Unsubscribes.  It also lists your most current posts with the number of impressions and percentage of feedback.

Most of us interact on Facebook several times a week, daily, or even more frequently. This information truly gives us insight into those interactions and can truly impact how we communicate with those that are most interested in what we have to say. Have a look, do you know your target customers or does what you see surprise you?

23 comments:

Annie Dee said...

Wow, I didn't know that! I'm all over my analytics for my Etsy shop and blog, but I've never selected "see all" even though I look at that widget info every time I get on my FB page. thanks for sharing.

Enid said...

Good to know!!! Thanks!!!

PaintedMemoriesByRosella said...

Great info! Thanks!

Linda B said...

I look at it, but wasn't sure what it means. Thanks.

Samantha G said...

Thanks for such an interesting post!

And I thought surely I am the only one who ever gets un-likes. I wish when someone opted to unlike something, it gave them the option to say why, and it could remain anonymous. People could simply write "Too many posts" or "no longer interested" or whatever.

petite hermine said...

I just nodded. lol Time to take a better look at that section of facebook.

Lbtoyos said...

Really interesting, I didn´t know anything about facebook and now, I know a bit!!!
Thanks!!!

eof777 said...

Stopping by and following your blog from the Give it to me Monday blog hop...
Have a happy holiday season!
Best,
Elizabeth

Sea Flower Studios said...

Great information! Thanks for sharing!

Cat said...

Thanks, Lori, for putting this in an easy to understand article that will be a big help for new Facebook users! I love using these insights and have shaped my posts accordingly. I get a lot of questions about marketing on FB so I'm going to share it with my team of Upcyclers!

Mommy B said...

Thanks for the info!! Stopping by from the weekend hop xoxo from Lori @ The Adventures of Mommy B!!

Marah said...

new follower from the weekend blog hop.

i'd love for you to come by my blog and follow back!

http://diaryofadevildogwife.blogspot.com

Jenny said...

Great Blog!
Found you on the blog hop! I'm your newest follower! http://aworldofcrafts.blogspot.com/

Crystal said...

Following via blog hop and hope you can follow back at www.threejewelsinmycrown.blogspot.com

April said...

i'm following from the weekend blog hop! i hope you'll visit my blog and follow back!

best,
april

www.marineparents.blogspot.com

1 Funky Woman said...

Awesome info very clueless on FB!

New follower from Blog Hop!

Love for you to stop by and visit at http://1funkywoman.blogspot.com

Megan

Hand Crafter said...

Beautiful blog!

Found you while blog hopping! I'm your newest follower! http://handmadewithlove4u.blogspot.com/

Alexis said...

Very helpful! Thank you. Just one question: what are "impressions"? I have no idea what that means when I see it on my FB posts for my page.

Thanks, and happy holidays! :)

charmeddesign1012 said...

From what I understand, 'impressions' are the number of times the post has been seen.

Angel.Pearls said...

Useful information-thanks! I'm so happy I found your blog. Happy holidays/ Eva

jcsvisuals said...

Thank you for the heads up!

new creationz said...

So interesting and helpful - thank you!

Mike said...

What a great article! Thanks for your desire to help others by sharing your knowledge and experiences! You've definitely helped me discover and understand some new things.
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