How Did Your Customer Find You?

In the vast sea of items on Etsy, I am always curious as to how my customers found me, little old me, among the masses. How about you? It is such useful information, seeing if certain marketing or advertising efforts are succeeding and helping you fine tune your efforts.

 I want to preface what I am about to tell you with the statement that I am sure Google Analytics can somehow answer this question for you. But, if you are anything, like me, GA can be very overwhelming and even a bit confusing.

I have thought about asking this question in the convo I always send after a purchase, acknowledging that I have received their order and thanking them for their purchase, but it seems a little invasive to me. Now I've  found a way that takes me out of the equation and allows them a choice as to whether to answer.

.....Paypal. Paypal checkout to be more specific. Paypal allows you to set up a survey question with up to five possible answers during the checkout process. Whether your customer answers is up to them, but you never know if you don't ask.

How To:
1. Login. Go to Profile, then down to More Options and click.

2.Under Selling Preferences, choose Custom Payment Pages. You then have two tabs:  Page Style and Options, choose Options.

3.Scroll down to Merchant Service Options and check Add A Customer Survey. You can now enter a question. I asked 'How did you find Charmed Design 1012?' And then  add up to five answers. I wanted more than five, but that is all they allow. My choices are: browsing etsy, facebook, search engine, word of mouth, and other site. Click Save.

4. To find out if your survey question was answered, click Transaction Details, and the answer will be there if your customer elected to answer.

Will you use the survey question? If yes, what will you ask? Please comment and let me know!

Pin It